SEO News

24 March 2017
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SEO News
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SearchCap: Bing Ads Editor updates, local ranking & SEM accounts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor updates, local ranking & SEM accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link


24 March 2017
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SEO News
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Content Attribution: Identifying content that converts

Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue […]


24 March 2017
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SEO News
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Part 3 — How to get more responsibility

In part 1 of this series, we showed how SEM account managers can avoid getting fired; part 2 detailed how they can improve account performance and “deliver the goods” to their organization in the form of conversions or sales. In my final installment here, I’d like to discuss how to take things to the next […]


24 March 2017
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SEO News
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Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to enhanced text ads (ETA) via […]


24 March 2017
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SEO News
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The definitive guide to local search ranking factors

SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and Dan Leibson from Local SEO Guide. Last year, Shotland and Leibson decided to conduct their own study on local ranking factors, since the most-cited study on the subject relied on the opinions of […]

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